Modern businesses compete with each other to gain maximum attention in the Internet sphere. Most of them use different content strategies to inspire readers, shape their opinions, and establish themselves as leading experts in their specific domains.
One such strategy is to regularly publish case studies, blogs, social media posts, white papers, and press releases on the web. This way companies keep their existing and potential customers continuously engaged.
Of all these content types, blogs are becoming the most influential channel on the web. Even Fortune 500 companies use it to get their message across to their consumers. By using the internet, you can also put out blogs and widen your reach to international markets.
However, your worldwide customers may not be able to understand your blog. Why? Because they speak a different language. As per recent surveys, only a small percentage of people in the world speak English. The rest of them speak other languages. This pretty much explains why you need to translate your blogs.
In the following sections, we will mention 5 good reasons you should translate your blog now.
Global traffic increases
English is no doubt the world’s most popular language. But do you know only 25% of the online traffic uses English? Recent research works suggest that this number is even decreasing. Other languages with high popularity on the internet are Chinese, Spanish, Russian, Japanese, Arabic, and more.
Here we’ll give you an example of Spanish speakers. It is one of the most popular languages online. If you consider Spanish translation services for your blog, you will be able to attract about 363,684,593 Spanish-speaking people on the internet.
Think about translation into all popular languages and you’re sure to rule the online world. However, if you just stick to the English language, you cannot capitalize on many opportunities for traffic increase.
Test for different potential markets
Testing isn’t the greatest priority for many when they think about the advantages of blog translation. However, take this into account if you want to become a truly successful international company.
Let’s say you’re making efforts to implement a new marketing strategy. By making testing an important part of this strategy, you will understand business opportunities in new markets.
Take the following example. You want to enter French-speaking markets. Speakers of this language are present in France, Canada, Switzerland, Belgium, and various African countries. How would you know whether French speakers find your content relevant or not? Of course, the answer lies in English to French translation services relevant to where your audience lives.
Hence, not only you’re able to penetrate into French-speaking markets but you also test the waters. Similarly, you can do it for any other language in any market. This way you’re highly likely to drive increased traffic to your site.
Online reputation enhances
Publishing networks and information-sharing networks are regularly producing and sharing news and media. Hence, it becomes critical for you to manage a good online reputation.
But online reputation management is not easy. It’s quite challenging. Moreover, it does not exist in the English language only. If your social media exposure and search results are going well in English. It does not guarantee they are good in other languages too.
The reality is your search results will vary from country to country and place to place. Since each region has a unique language and search engines draw on content in that particular language, it impacts your SERPs in a region.
Therefore, successful businesses work with a translation agency to translate their blogs into all languages they provide their services in. That’s how they build their online reputation across regions and cultures. You can also create the same impact by translating your online content.
Search Engine Optimization (SEO) is a key factor in determining how you rank in SERPs or search engine results pages. And when your website ranks well on platforms such as Google, it will bring on more internet users to you.
So, how can you improve your SEO? Translating your blog into multiple languages is definitely a good option. This way you increase your outreach to markets around the world. When your content reaches a wider audience, it helps improve the ranking of your pages in SERPs.
If you’re just starting, we will suggest offering your customers a localized website. With website localization, your blog also becomes available in different languages, in addition to other pages of your website. This will also include multilingual SEO in your project by making the best use of your target keywords in several languages.
Ad revenue goes up
With blog translation, you enjoy many perks. One of the top benefits is that the ad revenue increases for your business. When your digital content is available in several languages, you’ve got a medium to expand your reach.
Your website becomes SEO-rick and starts performing better. This will result in more consumers interacting with your brand. Thus, you will have more opportunities to leverage blog post sharing and backlinks. Potential advertisers also find your business interesting. All this helps to increase your ad revenue.