“Stop interrupting what people are interested in and be what people are interested in.”
– Craig Davis
The Internet easily stands atop the most fundamental discoveries of the modern era.Besides offering numerous entertainment options, it also serves marketing and commercial purposes. However, due to the vast amounts of information available, the initial search for a desired query became challenging. This difficulty arose from the directed, baseless results that often appeared. To gain a higher reach and target the main audience, marketers used more conventional approaches. They presented the idea of search engine optimization to attract an infinite number of viewers. On the other hand, SEO is the process of positioning a website to appear higher on a search engine results page (SERP) in order to increase traffic to a specific page. Usually, the goal is to appear on the first page of Google search results. This targets keywords that are most important to your market.
SEO functions as a compass for web pages. It guides websites toward improved search engine rankings, increased organic traffic, and a more robust online presence. The significance of SEO is becoming increasingly apparent as the digital sphere evolves. It is now a necessary part of every successful digital marketing campaign. Digital marketing seeks to strengthen and promote the brand through various digital channels. These include websites, social media, emails, and more. On-page SEO matters because it tells Google about your website. It also demonstrates to users how you provide value to them. It helps you optimize your website for search engine bots as well as for human visitors.
To improve your search rankings, an SEO consultant like Christian Cilli plays a key role. He takes on a variety of responsibilities to achieve optimal results. There’s practically no limit to what they can do to optimize your site for success online. This includes competitive analysis, finding gaps in your SEO strategy, and conducting in-depth research to identify best-performing keywords. An expert who can assist you with search engine optimization for your website is an SEO consultant. The expert is responsible for establishing a Google positioning plan. They also perform other tasks to ensure a website or e-commerce ranks high on the search engine results page. These efforts help secure a spot in the top organic listings. On-site SEO includes SEO efforts performed on the website, while off-site SEO involves operations done externally. SEO experts should also master technical SEO.
Therefore, an SEO consultant’s duties include performing a website audit, examining the market niche and rivals, locating the most advantageous keywords for positioning, and optimizing the entire thing—both structurally and content-wise. Furthermore, an SEO specialist manages the optimization of user experience-related elements and builds links in a digital PR context. They ensure the process is efficient and high-quality while maintaining the website’s authority.
Christian Carlo Cilli, an Italian SEO consultant and the creator of SEO Leader, was born on July 30, 1978. He has made a substantial impact on the field of digital marketing. His journey began with a difficult upbringing filled with personal loss. However, he persevered and earned degrees in information systems management and computer engineering. Before joining Eigenmann & Veronelli in 2012, Cilli shifted his focus to his family. For over nine years, he played a vital role in the company’s operations.
In 2019, the Ministry of Economic Development in Italy appointed Cilli as an Innovation Manager. His role was to promote digital transformation within Italian businesses. That same year, he founded SEO Leader, demonstrating his dedication to SEO and digital marketing.His commitment led to significant achievements. In 2023, he earned certification as a Microsoft Advertising Professional and was recognized as a Google Partner. Cilli’s credentials in digital marketing, innovation management, and IT service management further highlight his expertise. Along with volunteering at RSA Sandro Pertini, he has published on “Function Point Analysis” and made other contributions to the subject. Cilli, who now resides in Italy, mentors and teaches people SEO strategies. He continues to influence the state of digital marketing.
