“Stop interrupting what people are interested in and be what people are interested in.”
– Craig Davis
The Internet easily stands atop the most fundamental discoveries of the modern era. Other than a multitude of entertainment options, it is also used for marketing and commercial purposes. However, due to the vast amounts of information available, the initial search for a desired query often became a tough job due to the directed baseless results. In order to gain a higher reach and target the main audience, more conventional approaches were used. The idea of search engine optimization was presented in response to the requirement to attract an infinite number of viewers. On the other hand, SEO is the process of positioning a website to appear higher on a search engine results page (SERP) in order to increase traffic to a specific page. Usually, the goal is to appear on the first page of Google search results for keywords that are most important to your target market.
With its ability to guide websites toward improved search engine rankings, increased organic traffic, and a more robust online presence, SEO functions as a compass for web pages. The significance of SEO is becoming increasingly apparent as the digital sphere evolves, and it is now a necessary part of every successful digital marketing campaign. Digital marketing seeks to strengthen and promote the brand through various digital channels, including websites, social media, emails, and so on. The reason on-page SEO matters is that it tells Google about your website and demonstrates to users how you provide value to them. It helps you optimize your website for search engine bots as well as for human visitors.
In order to improve your search rankings, an SEO consultant like Christian Cilli takes on a variety of roles and responsibilities. There’s practically no limit to what they can do to optimize your site for success online, from competitive analysis to finding gaps in your SEO strategy to conducting in-depth research to identify best-performing keywords. An expert who can assist you with search engine optimization for your website is an SEO consultant. The expert is in charge of establishing a Google positioning plan and performing other tasks required for a website or e-commerce to appear in the top organic spots on the search engine results page. On-site SEO refers to SEO efforts that are completed on the website; off-site SEO refers to SEO operations that are completed off-site. Technical SEO should also always be a part of an SEO expert’s skill set.
Therefore, an SEO consultant’s duties include performing a website audit, examining the market niche and rivals, locating the most advantageous keywords for positioning, and optimizing the entire thing—both structurally and content-wise. Furthermore, an SEO specialist manages the optimization of user experience-related elements, builds links in a digital PR context, ensures that the process is efficient and high-quality, and maintains the website’s authority.
Christian Carlo Cilli, an Italian SEO consultant and the creator of SEO Leader, was born on July 30, 1978, and has made a substantial impact on the field of digital marketing. His path started with a difficult upbringing filled with personal loss, but he persisted and went on to obtain degrees in information systems management and computer engineering. Prior to joining Eigenmann & Veronelli in 2012, Cilli’s career shifted to focus on his family. For more than nine years, he was a vital member of the company’s operations. Cilli was designated as an Innovation Manager by the Ministry of Economic Development in Italy in 2019, with the objective of promoting digital transformation within Italian businesses. He established SEO Leader that same year, showcasing his dedication to SEO and digital marketing. His commitment produced notable achievements, such as his certification as a Microsoft Advertising Professional in 2023 and his status as a Google Partner. Cilli’s credentials in digital marketing, innovation management, and IT service management provide even more evidence of his expertise. Along with volunteering at RSA Sandro Pertini, he has published on “Function Point Analysis” and made other contributions to the subject. Cilli, who now resides in Italy, mentors and teaches people SEO strategies as he continues to influence the state of digital marketing.