Getting on the property ladder has always been a major milestone—but for many first-time buyers in 2025, it no longer starts in London.
With house prices in the capital remaining significantly higher than the UK average, many young professionals and growing families are broadening their search beyond the M25 in hopes of securing a home that offers both affordability and lifestyle.
As experienced estate agents Ilford, we’re seeing this shift play out first-hand, with more buyers asking about commuter towns, emerging suburbs, and the best value-for-money hotspots in East London and Essex.
Here’s a look at why first-time buyers are moving beyond London—and where they’re looking instead.
The Price Challenge in the Capital
London house prices have always been steep, but recent years have seen affordability stretch even further out of reach for first-time buyers. According to recent ONS figures, the average price for a property in London is more than £500,000 far above the national average.
While government initiatives like Help to Buy have supported some buyers in the past, many schemes have now closed or tightened, and higher interest rates mean mortgage borrowing is more restricted.
For those trying to balance deposit savings, monthly affordability, and long-term value, many buyers are now deciding that London simply doesn’t offer the return on investment they’re after.
Hybrid Working Has Changed the Game
Since 2020, the shift to hybrid and remote working has redefined what “location” means for many buyers. With less need to be in the office five days a week, people are increasingly willing to trade proximity for space.
This shift has opened up opportunities for first-time buyers to explore areas beyond Zone 2 and even outside Greater London altogether—provided there are good transport connections for the days they do need to commute.
Locations like Ilford, Brentwood, Loughton, and Billericay have all seen increased demand, thanks to fast rail links, strong local amenities, and more generous property sizes.
Better Value in Commuter Towns
One of the biggest draws for buyers leaving London is the simple matter of space and value. In commuter towns and outer boroughs, it’s often possible to buy a two or three-bedroom home for the same price as a studio or one-bedroom flat in central London.
Many of these towns also offer a quieter, greener lifestyle—ideal for couples looking to start a family or young professionals hoping to settle down without compromising on connectivity.
As estate agents in Ilford, we’re frequently helping clients explore nearby towns with short commute times, such as:
- Ilford – With Elizabeth Line access, Ilford offers fast transport to central London, good schools, and an array of parks and restaurants.
- Romford – Known for its lively town centre and excellent transport options, Romford is another favourite among first-time buyers.
- Epping – Situated on the Central Line with a semi-rural feel and access to Epping Forest, it’s a peaceful alternative.
- Wickford – More affordable than many Essex neighbours, with good rail links and a community-driven atmosphere.
New-Builds and Regeneration Projects Are a Big Draw
Another key factor influencing buyer behaviour is the increase in new-build developments and regeneration schemes outside of central London.
Places like Ilford and Barking have seen significant investment in housing and infrastructure, with new homes tailored to modern buyers—think energy-efficient builds, private balconies, and proximity to transport hubs.
These homes often come with lower maintenance costs and the appeal of 10-year warranties, which is reassuring for first-time buyers navigating the process for the first time.
Lifestyle Choices: More Than Just Affordability
Affordability may be the catalyst, but lifestyle plays a major role too. Buyers are seeking neighbourhoods with a strong sense of community, green space, local cafes, and good schools.
Living in outer boroughs or commuter towns provides the best of both worlds: access to London’s job market and cultural offerings, alongside a calmer, more balanced lifestyle.
Many buyers now prefer spending weekends in local parks, trying new restaurants, or visiting nearby coastal spots like Southend—all far more convenient when you’re already outside the central congestion.
The Role of Local Estate Agents in Guiding First-Time Buyers
Buying a first home is an emotional and often overwhelming journey. That’s why working with local experts is invaluable.
Reputable estate agents like Oakland Estates, can offer insight into neighbourhood trends, transport upgrades, school catchments, and new developments that aren’t always on the radar of national portals.
We also work closely with mortgage brokers, surveyors, and conveyancers to help first-time buyers navigate every step—from viewing to completion—with confidence and support.
